Clothing Brand Report
Part 1: Brand Overview and Environmental Analysis
Brand Overview
Ideas by Gul Ahmed is a well-established clothing brand from
Pakistan. It was initiated by Gul Ahmed Textile Mills in 2003. Gul Ahmed
Textile Mills is famous for its high-quality fabrics. The brand Ideas extends
this reputation into the domain of fashion and home textiles.
The textile leader entered the retail industry with store named
Ideas by Gul Ahmed. It has now 40 retail stores and the country. These stores
are designed beautifully that appeals new customers. They provides a range of
products from home applications to fashion clothing.
Ideas by Gul Ahmed offers a broad range of products. Each product
is designed to fulfil distinct customer needs.
Ready-to-Wear Clothing:
These are outfits that are already made and ready for customers to
wear. This includes a variety of styles such as dresses, suits and casual wear.
Unstitched Fabric:
This is a fabric that customers can buy and get stitched according
to their unique styles. It allows for customization and personal touches.
Home Textiles:
This includes products like bed linens, curtains, and tablecloths.
They are designed to enhance the look of the home interior.
Perfumes:
This includes a collection of elegant and captivating fragrances.
It adds a touch of luxury in everyday life. They offer different scents, from
fresh and floral to rich and exotic.
This brand is well known for traditional Pakistani designs with
modern fashion trends. This means their clothes show the rich cultural of
Pakistan. While they keep a good eye on the latest fashion too.
They mix modern styles into their designs. This helps them to
appeal to people who care about today's fashion. This mix of old and new
fashion helps them to stand out in crowded fashion market.
Additionally, Ideas has gained International customers due to its
strong presence in market. This makes it a global player in Textile industry.
This International appeal is an evidence of brand's high quality and innovative
designs.
Corporate Brand Strategy
To maintain its position as a leader in fashion industry it is important
to build a planner. Hence, Ideas by Gul Ahmed employs a deliberate strategy.
This strategy focuses on several key points:
Quality:
Making sure that every product of the brand meets the standard is
crucial for brand. They use high quality materials and check everything
carefully. They also focus on making sure that design looks captivating.
They always focus on making the designs that are according to the
customer's needs. They focus on the designs that are comfortable and
captivating for the customers.
Innovation:
They always follow the latest fashion trends and make new designs.
This makes the brand connected with the customers. They make sure to always
offer something fresh and exciting.
Customer Satisfaction:
This brand places a strong impact on making their customers happy.
They give great customer services and make shopping fun. They also consider
customers reviews for all the new changes in the store.
Ideas by Gul Ahmed now sales many different products to reach more
people. They provide a good service. They have also developed a fashion sense
in their clothing to attract customers. You can find their products in stores
and online, making it easy for everyone to shop.
The Brand often brings out new collections and sales to attract the
customers. This also keeps them excited and in touch with the brand. In this
way, they attract new customers and make sure to keep their old customers.
Environmental Analysis
To look at the environmental analysis of Ideas by Gul Ahmed, we use
tool PESTEL analysis. This tool looks at Political, Economic, Social,
Technological, Environmental and Legal factors.
Let's look how these factors affect the brand:
Political:
Politics can leave impact on the fashion industry. For example, if
trade rules change it can make it harder for the brand to buy or sell products
in foreign countries. Ideas by Gul Ahmed needs to look for all the changes and
adjust on how to work. So that works keep going smoothly.
Economic:
Economy effects on how much people spend on clothing. When the
economy is bad, people buy less clothes which affects the sales. Inflation rate
effects on how much brand can charge for the products.
Social:
Factors such as changing fashion trends and cultural shifts leave a
big impact on brand. For example, if there is a trend growing for sustainable
products. Ideas by Gul Ahmed needs to include ecological material in their
products.
Understanding the social trends and customer preferences helps the
brand to design products. This helps brand to meet current demands and appeal a
wide audience.
Technological:
The advancements in the technology has improved how products
establish and sold. For example, the new fabric creation technologies can lead
to the better material. While online shopping platforms can make it easier to
shop products from anywhere.
Ideas by Gul Ahmed is investing in technologies to enhance the
quality of products. In this way it enhances the whole shopping experience.
Keeping in touch with all the new technologies is important for the brand. This
reason brings out the Ideas by Gul Ahmed competitive in fashion industry.
Environmental:
There is increasing awareness about environmental issues. There are
many customers that prefer products that are build using ecological practices.
The brand must focus on reducing its environmental impact by using sustainable
material.
Ideas by Gul Ahmed can improve brands reputation and attract
customers in wide range.
Legal:
The fashion industry has important rules to follow. These rules
include treating workers fairly, protecting designs and handling trade
properly. Following these rules help avoid legal problems. It also keeps the
business running smoothly.
Ideas by Gul Ahmed needs to follow both Local and International
rules. This helps them keep a good reputation and avoid legal issues.
Brand Identity: Positioning or Competitor Analysis
Ideas by Gul Ahmed has a unique brand identity. It combines
traditional Pakistani culture with modern fashion giving it a unique style.
This special mix makes the brand unique in the busy fashion market.
Here's how Ideas by Gul Ahmed is different and how it compares to
other brands:
Brand Identity
The brand is famous for its mix of old and modern fashion styles.
This combination makes their product special and attractive to many people.
They focus on using high quality material and creating new designs.
This helps them to stand out as a top leader in such a competitive
fashion world. Their unique mix of traditional and modern fashion appeal a wide
range of customers.
Khaadi
Khaadi is a major competitor and a very well know brand in
Pakistan. It is known for its traditional hand woven fabric. Most of their
clothes are hand-made which makes them more special. This brand focuses on
clothing that reflects the traditional and cultural styles.
If someone wants the clothes that reminds it of traditional
heritage. Then khaadi is best choice for you. Khaadi also offers a wide range
of cultural clothing. Khaadi has a wide range of clothing. It has all kind of
clothing, whether you need it for occasion or daily wear.
While, Ideas by Gul Ahmed provides a wider range of modern and
traditional styles. Ideas is basically mixtures of all.
Sapphire
Sapphire is a big competitor in fashion market. It is well known
for having a great number of stores. They also gain large purchases due to the
sales and offers they give occasionally. They use these sales and special
offers to attract customers.
They gain the whole attention due to their high sales, especially
in festivals. Sapphire offers special discounts which make their products more
affordable. Sapphire offers a wide range of products.
Ideas by Gul Ahmed competes by offering a wide range of products and
making sure the quality is reliable.
Alkaram Studio
Alkaram is popular brand in Pakistan. It offers a wide range of
fabrics, from everyday wear to special occasional outfits. Whether you are
looking for formal or casual you will find i at Alkaram.
Alkaram aims to appeal customers with its affordable prices and
large selection. The brand has a focus on reaching a broad audience. It uses
big sales and promotions to attract people occasionally. Alkaram is known for
its mass market appeal, it sometimes faces competition from brands like Ideas.
While, Ideas by Gul Ahmed have the best quality clothes. If you are
shopping from Ideas you should know it is going to be the most long-lasting
product.
SWOT Analysis Expanded
SWOT analysis helps identify the Strengths, Weaknesses,
Opportunities and Threats for Ideas.
Here's a detailed look at each aspect:
Strengths
Brand Heritage:
Gul Ahmed has a long history in textile industry, which helps build
trust and credibility with customers. The brand's reputation for quality and
reliability is a significant strength.
Quality:
Ideas by Gul Ahmed is famous for top quality materials and creating
new designs. This attention to quality makes customers happy and keeps them
coming back. It helps build a strong and loyal customer base.
Product Variety:
The brand has many products like ready-to-wear, unstitched fabric,
home textiles and perfumes. This wide range helps them meet different customer
needs. It also allows them to match various preferences and styles.
Presence:
The brand has many stores and a strong online presence. This helps
them reach a lot of customers. With such wide coverage, they stay competitive
and attract new shopkeepers.
Weaknesses
Price Sensitivity:
If the product quality drops, then higher prices of the product
would be a big problem. With many other affordable options available
maintaining high quality is crucial.
This makes sure that brand remains competitive and appealing to
customers. This helps justify the high prices and keeps customers satisfied.
International Presence:
Ideas by Gul Ahmed has less International recognition as compared
to some competitors. It also has fever stores around the world. Expanding into
some new countries could help the brand reach more customers. It would also
increase the brand's visibility around the world.
Opportunities
International Market:
Opening stores in new countries can help the brand grow. This is
especially true in places with South Asian people. By setting up stores in
important cities or working with local shops, the brand can reach more people.
This will help the brand become more well-known around the world.
Sustainability:
More people are interested in eco-friendly products now. Ideas by
Gul Ahmed can improve their image by recycling the material. They can also
reduce waste and make sure their production is done in a good way. This will
help them to be known for caring about the environment.
Partnerships:
Working with designers from around the world can make the brand
more visible. It can also help attract the customers. Teaming up with different
designers bring new ideas and styles. This makes the brand more exciting and interesting.
Threats
Economic Instability:
When the economy is bad, people might buy less. This can hurt the
brand's sales. Also, changes in costs because of the economy can make it harder
for the brand to make money. The brands needs to adjust to these changes to
stay successful.
Competition:
There are many other brands that offer special deals and discounts.
This makes it hard for Ideas by Gul Ahmed to compete. To stand out, the brand
needs to keep the new ideas coming out. Being different help them get noticed
in busy market.
Fashion Trends:
Trends in fashion industry changes quickly. This means the brand
needs to keep updating its designs. It takes a lot of time and effort to stay
current. Keeping up with these changes can be a big challenge for the brand.
Strategic Implications Expanded
To handle the challenges and take advantage of opportunities, Ideas
by Gul Ahmed can use some new strategies. These ideas are based on SWOT
analysis:
Moving Beyond Boarders:
Opening the stores in other countries can help the brand find new
customers. It also means the brand will not only depend on local market.
Setting up stories in big cities around the world or working with local shops
can make the brand more known. This way can help the brand grow and reach more
people.
Sustainable Fashion:
Being eco-friendly can improve the brand's image and attract people
who care about the environment. This means using the products that are useful
for the Earth, like recycled fabrics. It also involves making less waste and
using harmful processes.
Following fair and ethical production practices is important too.
By focusing on these green practices, Ideas by Gul Ahmed can lead in
sustainable fashion. This will help them attract more people who will buy from
them.
Brand Innovation:
To stay on top in fashion world, Ideas by Gul Ahmed needs to keep
coming up with new ideas. They should update their products often to stay
fresh. Trying new things like, sportswear or fancy home items, can help the
brand stay interesting.
Digital Transformation:
To stay ahead in the fashion world, Ideas by Gul Ahmed should make
online shopping better. Using new technology to show personalized ads can help
attract more customers. They can also add different features to their online
store.
These actions can bring more sales to the brand.
Part 2: Creative Brand Strategy
Development of The New Lifestyle sub-brand
Strategic Implications for ideas by Gul Ahmed
Expanding into new Markets:
Ideas by Gul Ahmed should consider opening new stores in foreign
countries. International stores will provide a wide range of customers. By
foreign stores, the brand will be more recognized which will make it top lead
in fashion industry.
Embracing the Sustainability:
Ideas by Gul Ahmed can become well known if they recycle the
products. This act will catch more customers due to ecological products. It
will also leave a good impression on the customers.
Innovating Product Lines:
To stay Top Lead in the fashion industry, it is important for the
brand to keep updating their designs and ideas. New designs and trend can keep
the brand separate from the other competitive brands. Trying out new things
also attract the customers.
Improving Online Presence:
Ideas by Gul Ahmed should also work on their online web store. The
brand should make it look interesting. Brand can also add any extra features in
the online web store. Brand can also make purchase better by giving free
deliveries often.
Brand should do partnerships with influencers so they can do the
brand promotions. This act will make the online presence strong.
Strengthening Customer Relationships
Ideas by Gul Ahmed keeps focus on making their customers happy.
This is the key to their success. They focus on providing excellent customer
service. The brand believes that happy customers are loyal customers. Hence,
they do everything to keep their customers happy.
Listening to Customer Feedback:
The brand values the customer point of view. The brand pays attention
to the customers reviews and feedback to know what they like and what they don’t.
This helps the brand to improve their products and services.
Creating a Fun Shopping Experience:
Ideas by Gul Ahmed understands the customers need so accurately.
They often have discounts, special offer and new collections on festivals or
different occasions. They create the buzz and keep the customers excited about
the brand, which keeps the customer excited.
The Role of Marketing in Building the Brand
Marketing plays a big role
in building the brand and attracting the customers. Ideas by Gul Ahmed use wide
range of strategies to get their targeted audience and make their products
highlighted in the fashion industry.
Using Social Media to connect with Customers
Social media is an important tool in the success of Ideas by Gul
Ahmed. The brand uses Facebook, Instagram and Twitter to connect with the
audience. The brand keeps updating all the posts and keep their customers
connected to the brand.
Influencer Partnership
Ideas by Gul Ahmed collaborates with different influencers to
promote their products. In this way, they get new customers also those who are
followings of that influencer. By partnering with influencers Ideas by Gul
Ahmed gain a big audience.
Advertising Campaigns
The brand also invests in advertising campaigns to create awareness
and drive sales. These campaigns are often featured on Televisions, Billboards and
in magazines. These advertisements highlight the brands unique selling points.
Expanding Product Offerings for a Wider Audience
To attract a wider audience, Ideas by Gul Ahmed continuously
expands it products. This includes introducing new products, and exploring new
segments.
Expanding Home Textiles Range
In addition to clothing range, Ideas by Gul Ahmed also has a wide
range of home textiles. This includes bed linens, curtains and table clothing. The
brand can connect more audience by bringing out more home décor products.
Launching a Kids Clothing Line
Ideas by Gul Ahmed, can connect more customers if they bring out
new products of kids clothing with various different options and designs. This
will help them grow more and connect to more customers.
In Conclusion, Ideas by Gul Ahmed has established itself as a
leading fashion brand. It is well known for its combination of traditional and
modern fashion styles. It is strongly reputed brand due to its durable quality
in fashion industry.
By the expansion of brand in new countries, it can develop their
customers and grow the brand. Embracing eco-friendly practices will attract
customers who care about the environment.
Bringing out the new ideas in designs often will keep the customers
attracted to the brand. Such strategies can help the brand to expand and grow.
References
akeel, m. (2024, august 13). DOC(final
case study). Retrieved from google:
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alkaram. (2024, aug 13). alkaram. Retrieved from google:
https://www.alkaramstudio.com/pages/about-us
holding(private), G. A. (2024, aug 13). Gul Ahmed . Retrieved
from google: https://www.gulahmedshop.com/about-us
khaadi. (2024, aug 13). khaadi. Retrieved from google:
https://pk.khaadi.com/aboutus-PK.html
Mohsin, T. (2021, july 20). studocu. Retrieved from Google:
https://www.studocu.com/row/document/university-of-central-punjab/business-administration/marketing-report-gul-ahmad/30027354
sapphire. (2023, aug 13). sapphire. Retrieved from google:
https://pk.sapphireonline.pk/pages/about-us
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